Brand is every aspect of the relationship a company has with its prospects & customers. It’s the sum total of everything they see, hear, feel and experience as part of their interaction with your company every visual encounter, every telephone call, every written word, every online exchange, every promise a you make.
This is why its important that you spend time to define your Brand attributes;
Vision, Mission, Values, Goals, Positioning, Personality and Audience.
The Brand attributes create the foundation for your Brand message and visual Identity as illustrated in the diagram.
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