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Amour London is a men and womenswear brand based in the UK, offering luxury casual wear at accessible price points.
Since launch the first extremely apparent result was the internal attitude and cohesion.
Our investigation and workshops had unified the entire workforce and aligned everybody’s ideas but also drive to position the brand where it needed to be.
The new brand had a clear direction, allowing every member of staff to react more concisely and faster to any issues they may face.
Externally, post-launch research suggests existing customers and those new to the brand were a part of the target audience outlined in the brand positioning statement we had compiled in an earlier workshop.
As of February 2016 the company reports an astonishing turnover increase of over 950%, website conversion rate has averaged out at around 3% and fluctuates as high as 5% during promotional periods.
The shipping system built into the CMS has also relieved a member of warehouse staff of 6 hours of work per day, effectively saving £19,000 per annum. Social media accounts now boast upwards of 100,000 followers.
